The Mexican Restaurant chain required a partner to design and develop the re-positioing of Boojum’s brand on and offline following the change of ownership in 2015. They needed a innovative approach online that would set them apart from other hospitality websites as well as associated printed marketing material.
Boojum chose Kaizen Brand Evolution to work with in the development and reconstruction of their website and marketing materials following a competitive pitch process. We worked closely with the new director’s and marketing team to deliver this attractive and modern website. The high impact design and usability of the site has proved successful for Boojum and secured their pole position in the hospitality and restaurant industry.