The owners of Parker Pharmacy desired to re-brand their business to appeal to the communities in which they were situated. With the name change to Comber Pharmacy they required a modern brand identity with a nod to the classic branding of the past ‘Parker Pharmacy.’
We developed a considered brand strategy for Comber Pharmacy which positions them as a progressive brand that respects the legacy of the old business. We introduced a ‘plus’ device which can be seen throughout their brand materials and in-store way-finding system. This fusion of contemporary and classic in the identity is adaptable for business expansion and new locations for the pharmacy, keeping the brand messaging, colour palette and device consistent each time.