Our brief was to build an identity for the outlet whilst protecting the balance of the customers perception of a high end offering at Belfast International Airport. Expressing personality and character was key. The name, logo and colour palette was to remain, but our role was to evolve the brand to next level. The project was progressed in line with the interior designer's vision and also liaising with the signage supplier on materials to meet the client's timelines and budget for the project.
The brand now talks to the customer with humour at each touch point, maintaining a quality standard yet opening dialogue to build a longer lasting relationship with the customer.
From a commercial point of view, it was important to visualise the food offerings to reduce customer decision time and make menus more simplistic to increase sales and upsell products.
The brand assets are solid, and can now be rolled out across other Fed & Watered outlets nationally, strengthening brand confidence and consistency across the portfolio. The next time you are travelling from Belfast International Airport we hope you are well Fed & Watered!