Panacea required a fresh brand identity and packaging design for the launch of their pro-biotic drinks range. The pro-biotic, slightly carbonated drink contained a number of healthy ingredients and promoted a healthy lifestyle. We produced a contemporary brand identity, which positioned Panacea as a healthy lifestyle brand, not simply a drinks company. With the mark adapting the droplet and the heart symbol the brands slogan 'a drop of goodness' has become the tagline of the company while the additional iconography symbolise how Panacea is good for the Mind, Body and Soul.
Transitioning from label design the marketing material has evolved into healthy lifestyle products such as gym accessories, cocktail glasses and jam jars, bringing the healthy lifestyle brand full-circle. The brand has seen significant success since its release in January 2016 and is now stocked in some of Ireland's most prestigious healthy retailers, Panacea has also featured on RTE and even sampled and reviewed by Joe Wicks - The Body Coach.