pride of ireland logo

Mirror Media approached Kaizen Brand Evolution to give the prestigious Pride of Ireland Awards a brand refresh. They required brand identity, strategy and direction for print, online and event material. The Awards ceremony celebrates the achievements of Ireland's unsung heroes. It is a national event and broadcast across Irish television channels with a list of celebrities endorsing the awards and recognising the nominees on stage.

pride of ireland outstanding bravery pride of ireland young person of courage pride of ireland lifetime achievement

We had the pleasure of rebranding this established ceremony with a contemporary device revival and additional modern typesetting. Using powerful imagery to enhance the engagement for the voting stages and a full new colour palette. We designed all advertising for print, outdoor and online. We totally re-designed the Pride of Ireland website, introducing the new branding with a fresh, user-friendly online environment. The brand launch has seen success in engagement and spreading the awareness of the event significantly.

pride of ireland website pride of ireland social media

Deliverables:
Brand progression, Website, Flyers, Campaigns, Social Media, Corporate Publications.

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