Mirror Media approached Kaizen Brand Evolution to give the prestigious Pride of Ireland Awards a brand refresh. They required brand identity, strategy and direction for print, online and event material. The Awards ceremony celebrates the achievements of Ireland's unsung heroes. It is a national event and broadcast across Irish television channels with a list of celebrities endorsing the awards and recognising the nominees on stage.
We had the pleasure of rebranding this established ceremony with a contemporary device revival and additional modern typesetting. Using powerful imagery to enhance the engagement for the voting stages and a full new colour palette. We designed all advertising for print, outdoor and online. We totally re-designed the Pride of Ireland website, introducing the new branding with a fresh, user-friendly online environment. The brand launch has seen success in engagement and spreading the awareness of the event significantly.