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The Structure Group approached Kaizen Brand Evolution to create a contemporary brand strategy for their bespoke, luxury building business. The branding needed to express the high-end, multi-million pound, custom homes that Structure work on. The identity had to be versatile when marketing to high-end clients in the likes of Dubai, London and further a field.


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We created a contemporary brand identity and tone of voice for the company that voices the mission objectives and reflects the finished product. The brand is simple – Built from a series of lines echoing architectural plans – The lines appear in the brand mark as well as playing an important role throughout marketing material and online.


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We created the strapline ‘Truly Bespoke Builds’ which came from the company name ‘Structure’. Simply lifting and evolving the letters TRU from Structure was an organic brand copywriting strategy.


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Deliverables:
Brand, Website, Presentation Folders, Business Cards.

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