Babble required a forward thinking brand identity that showcased them as the one stop shop for a career in the call centre industry. As well as the launch of their Babble Jobs brand (online jobs board) they required an accompanying brand that would speak to the user across social media, for ‘Babble Social.’
We developed a contemporary, playful brand identity for Babble Jobs and Babble Social. Introducing ‘Barry’ – The Babbling Parrot, Babble’s Brand Mascot. Barry encompasses the user of the jobs board and social, he’s a well-travelled, chatty high flyer. Barry is seen across all collateral and acts as the voice of the company. A pleasure to work on and as the brand evolves Barry really starts to come to life.