Bakehouse Belfast approached Kaizen Brand Evolution for a branding project to set them apart as the top B2B supplier of baked goods across Ireland. Already established in some of the countries top hotels they required a fresh brand that would be rolled out across packaging, marketing materials, menus and eventually plans to open a café/patisserie. We pitched 3 contemporary brand directions for the company to which they chose the wheat’ mark with accompanying distressed text logo, echoing the hand made aspect of the business. We designed the packaging for their initial stand alone protein bar using a mix of bold raspberry and mint green colour palette. The brand personality cam in the naming of some of their best selling products, for instance their apple pie was re-named ‘Granny’s hand made apple tart.’ We wanted to use ‘Belfast-ism’s’ for each product and reflect the companies Belfast heritage. All copy going forward would use this approach and set them apart from their competitors.