On Dec 10 2015 the design team at Kaizen Brand Evolution took a trip to the Connor Lecture theatre at Ulster University for a talk by Pentagram’s Harry Pearce. The University of Ulster Design department really pulled it out of the bag with this booking. Pearce gave an awe-inspiring talk through his life’s work with a look through the window to how it is to be a partner in Pentagram. Pearce’s work with the Royal Academy of Arts stood out for me, his dedication to Ai Weiwei’s up and coming show really highlighted the importance of getting involved with a client and learning from them on a personal level improves the end result. A fantastic night that left the KBE team hungry for more.