This cost of a rebrand is reflective of how much value it can bring to your business. In order for us as brand designers to evaluate this, it is very important to understand what you hope the rebrand can achieve for you. Your ambition and goals will determine the outcome and the cost value. For instance, you may need your rebrand to simply sell more to one specific audience, case in point – a restaurant wishing to attract more vegans – we would perform a rebrand with a clear and direct focus allowing the customer to see immediate results appealing to their new vegan audience. In the same vein, you may wish to increase your turnover by 15%, a clear goal for us as designers to evaluate and analyse your business in great depth to ensure we are targeting and communicating to the right people at the right buying level. This process is far more in-depth and can take place over a number of weeks before we actually begin the design process. Market analysis, client and business profiling exercises as well as gaining a deeper understanding of a company are all part of this. With this higher sense of your company purpose, we can accurately craft a rebrand to suit your goals and ensure success in all communications, paving a clear way for all future marketing and brand activity.
If you have clear goals then we as brand designers can determine a true value that a re-brand can have for your business and intern develop a tailored cost package to suit your needs. Believe it or not, there are no clear ways of pricing a re-brand as every one’s needs and goals are different, from the goal of attracting a new customer to increasing company turnover by 15%, raising the entire bottom line of a business your re-brand will do what you need it to do. Of course we have a fair idea following a brief of how much it could possibly cost to perform a rebrand and to what level to pitch a quote, however we always break down the price against what we have discussed in order to reach your business ambition, so you receive no nasty surprises.
Investment is a business necessity that we are a familiar with. Investing in store/building fit-outs, staff training, product development or vehicle fleets we are comfortable with these investments as of course, they show immediate results right in front of your eyes, instantly. When you hand over money for a car, the car is there in front of you to drive away, you can drive it, smell it and use it as it is supposed to be used. Investing in your brand correctly, by engaging a brand design agency such as Kaizen Brand Evolution who will take time realising the potential and delivering results through creativity will set your business apart from competitors, aid the decision-making process with consumers, increase reputation and be a true reflection of what you have to offer. Branding is an investment that you will always see results from, from year to year, an investment that will continue to evolve and give your business the platform it needs to succeed when faced with tough competition.
If you are interested in finding out how much a rebrand of your company would be, setting your ambitions for the business and reaching your goals talk to one of our team at Kaizen Brand Evolution and we will be able to take you through, step by step how much of an investment you will need to make in order to reach your objectives. Give us a call on +44 (0)28 9507 2007 or get us by email via our contact form