In a world of ever-increasing noise, making your brand stand out from the crowd has never been so hard. There has never been so much choice and there have never been so many different ways to buy or research. So how do you stand out in a world full of people aiming to achieve the exact same thing – and often while selling the same products and services?
You can be the biggest, best or loudest brand in the world, but if it doesn’t feel authentic then you are unlikely to get the results that you want. You don’t have to try to pretend to be something that you are not in order to get attention. Providing a service that people want, need or value means that your brand has an important purpose. The secret to how to present your brand should start from this point. If you can find a way to encapsulate the value that you provide your customers then you are halfway there to creating a brand that stands out from the crowd.
Once you’ve come to understand your brands KSP’s, the next step is to think of a way to communicate this. Being different, however, is easier said than done. There are very few brands that can say that they are genuinely unique. Most brands occupy a crowded space where choice is plenty for the consumer.
So how do you build a brand that can differentiate itself from the crowd? The answer to this question also lies in what it is that makes you valuable to your customers. While there are numerous brands that either do what you do or do something similar, there is only one brand that is yours and yours alone. Find out what makes you different and amplify it.
Does your brand push the boundaries in your industry? Is there anything that you do, or any process that you follow, that no-one else does?
Do you take pride in giving exceptional customer service? There are fewer more valuable selling points than a brand that can demonstrate genuinely great customer service.
Does your brand make a positive difference to the world? Whether directly or indirectly your brand will provide a service that helps others.
Whatever it is that makes your brand tick. Find it, and tell the world about it.
Once you’ve got your message right, you’ll want to make sure that you do it justice. You don’t want to stand out from the crowd for the wrong reasons. Knowing what your brand should say and how it should be presented is one thing – executing it is another. Great brands stand out from the crowd, partly from a great underlying message, and partly from great design. Understanding how to encapsulate what you do in a few short words or images, or in a logo, is not an easy task.
And that’s where we come in. At Kaizen Brand Evolution we have spent years honing our craft. Our expert design team have worked with countless brands to increase their brand presence. We know what works and what doesn’t. Our many years of experience of finding design solutions to brand problems make us perfectly equipped to take your brand and give it the x-factor to make it truly stand out from every other brand out there competing for the same space.