Little Hands Little Feet are a leading day-care and afterschool facility that pride themselves on providing a fun, safe environment right in the heart of South Belfast. We’ve been working with Little Hands Little Feet for a number of years, from the development of their internal graphics and collateral to their external wall designs on their mobile classrooms. At the beginning of the year Little Hands Little Feet approached the team at Kaizen Brand Evolution to audit their brand. They felt that their brand presence needed revived both in print and online and wanted to lead the way in their marketplace. We were first tasked to solidify the LHLF brand at first by creating a set of brand guidelines for the business, setting the tone for the brand and providing a clear guide of how it should be handled in print and digitally.
We created the brand guidelines for LHLF revitalising the personality and brand culture of the workforce and experience that the children have when attending through design. We re-set the logo and brand colour palette to reflect a more fun brand outlook and overall contemporary brand identity. We provided the owners with a hard copy brand ‘bible’ outlining the new direction, palette, typographic direction and photography style. With this set in place we were then able to proceed with a new image library, branded collateral and web design.
Our in-house photographer visited Little Hands Little Feet for a photo shoot with the aim of capturing the creative, exciting environment at LHLF. The shoot spanned each room available on the premises as well as the interactivity the staff have with the children. The shoot was bright, colourful and messy at some points, which added to the new brand direction. Following a shortlisting process the new image library has began rolling out across a number of items from Interlocking Folder designs to event calendars supplied to exiting and potential parents.
With the new brand guidelines and photo shoot in place the next stage of the brand audit was the website design and build. The owners wanted the new Little Hands Little Feet website to reflect contemporary web trends utilising the new photography and colour palette in creating a highly visualy, engaging experience for existing and potential customer alike. We designed and built a clean, photo-led website with optimisation in tablet and mobile environments. Each page of the new site provides the user with an engaging, informative and playful experience, much similar to the offerings available at Little Hands Little Feet. New typographic styles and colour palettes have been introduced throughout the new site reflective of the new brand guidelines. (*The investment in brand guidelines at the early stages provides a solid foundation for the evolution of the brand and shows how the brand should be rolled out and controlled. They provide the designers and business owners with a clear understanding of progression and brand use which is agreed upon by both parties before any collateral is created or designed.) Navigating through the new site the use of white space provides clarity and support to the fantastic new photography. The new Little Hands Little Feet website stands out amongst the industry landscape highlighting how adapting and auditing your brand both on and offline can seriously affect your business for the better.
The brand audit of Little Hands Little Feet ensures consistency across the entire brand collateral. The audit highlights brand values clearly and concisely across all new and future brand exposure. With brand consistency comes trust and trust in a brand is one of the key elements for growth and brand sustainability.
Visit website: littlehandslittlefeet.org