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Mindmill's new brand identity is a bold mark paired with a vibrant palette and language system. We created the mark blending two ideas, representing the 'M' in Mindmill in an abstract fashion whilst reminding people of the 'Mill' with bespoke sail designs. Combining this sharp style with a softer type family was the perfect balance in representing this pioneering software business.

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"With the launch of our brand new Recruitment System and Blended Assessment Platform, we needed a fresh look and feel to accompany our new message. Same brand, same principles, new message!

The Kaizen team were great, from initial scoping to the final delivery. Guiding us along the way, creating pitch perfect messaging and a striking creative adaptation of what we want to get across to our target audience. We immediately associated with the new brand, it just feels right and the response has been fantastic!"

Ryno Kleynhans - Commercial Director - Mindmill

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