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Motion Sports Wear required a fresh, contemporary brand identity to launch their sports clothing range into a competitive market place. The new identity needed to reflect the healthy lifestyle promoted by the experienced owner and his staff of personal trainers.

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We provided a timeless brand identity complete with an ‘M’ device to be applied across all clothing and products. The “M” mark has become the staple of the brand, making it instantly recognisable as a Motion Sports Wear quality garment. The brand has grown across Ireland and beyond with celebrity endorsements and an ever-growing customer base in the sports community.

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Brand Identity, Logo Creation, Sports Clothing, Apparel Design, Launch Campaign, Art Direction.