Little Treats NI were an established baking company with plans to re-launch a cookie-based company known as ‘Ooh & Aah’. Their tastes for brand direction lay in contemporary French design and with this we pitched 3 brand concepts. The Ooh & Aah brand uses contemporary typography as their mark and is housed in a number of badges and devices across their product range. Clean, minimal and pastille colours were the flavour of the brand and high end baking utensils acted as the backdrop. The owners launched the brand at the Balmoral Show 2015 where we created ambient printed materials showcasing the brand direction and messages. They created custom cookies which were sold in a ‘pizza box’ style packaging all designed in Kaizen Brand Evolution. The success of their products and branding has now led them to commissioning an eCommerce website with Kaizen Brand Evolution where you can select any cookie topping for any cookie occasion. A tasty project that continues to grow with us.