The next time you are travelling from Belfast international airport we hope you are well Fed & Watered! Our brief was to inject some soul into the outlet whilst protecting the balance of the customers perception of a high end offering at BIA. Expressing personality and character was key. The name, logo and colour palette was to remain, but our role was to evolve the brand to next level.
The project was progressed in line with the interior designers vision and also liaising with the signage supplier on materials to meet the clients timelines and budget for the project.
Firstly, we researched other restaurants to help benchmark the project visually. We created mood boards of materials and layout styles to make sure both designer and client were in agreement on the overall look and feel. Once we were exposed to the architects plans we adapted the mood boards to align the brand.
This resulted in chosen fonts, colour palettes and textures that informed the menus, signage and printed communication in the outlet. The brand now talks to the customer with humour at each touch point, maintaining a quality standard yet opening dialogue to build a longer lasting relationship with the customer. From a commercial point of view, it was important to visualise the food deals to reduce customer decision time and make the menu more simplistic to increase sales and upsell products.
The brand assets are solid, and can now be rolled out across other Fed & Watered outlets nationally, strengthening brand confidence and consistency across the portfolio.
Client Quote from press link
“Since its conception the brand has gone from strength to strength, with further outlets opening in Exeter Airport and the landmark Obel Building in Belfast. While the brand and the offering have evolved over the past four years, we took the decision earlier this year to execute a more significant brand refresh. The first part of the project was to work with our designers to reconsider the logo and associated corporate livery.” The updated brand assets have future-proofed this part of our business, and will now be rolled out across our other Fed & Watered outlets, thus strengthening brand confidence and consistency across the portfolio,” she added.
Press Links – http://www.nibusinessnow.co.uk/enhanced-offering-at-fed-watered-takes-off-at-belfast-international/