Brand Design

We are dedicated brand design specialists that have helped businesses all across the UK & Ireland to create a considered brand identity. Whether a new business or an existing business looking to revitalise their brand, our experience and ability ensures a successful branding project.

Your brand is what other people say about you when you’re not in the room – Jeff Bezos

We approach every new branding project with drive and ambition in line with your goals. Backed by research and experience, we create and deliver a fresh brand proposition through the use of colour language, typography, photography direction and logo design.

Our branding team have created bespoke brands for some of the most widely known businesses and charitable organisations across the country. Some of our branding clients include: Fusion Antibodies, Slims Healthy Kitchen, Down Royal Racecourse, Punchestown Racecourse, McQuillan Companies and United Wines.

To start a brand design project, fill in the contact form below or call us on 028 95072007.

Kaizen Brand Evolution - Branding, Graphic Design, Web Design & Motion Graphics
Kaizen Brand Evolution - Branding, Graphic Design, Web Design & Motion Graphics

Brand Design Process

As brand designers, we have a structured process of research, investigation and understanding before we put “pen to paper”. With knowledge we can clearly position and communicate your brand to chosen markets.

Armed with knowledge and understanding, our studio will engage in a strategic debrief. As a group we critically review competition near and far. We look for opportunities in the brand and identify objectives to overcome.

When we are satisfied in our research, our creatives begin the concept creation elements. From logo design, to tone of voice, iconography, photography, font choice and colour, decisions about the brand are made in line with the research conducted.

Presenting your new brand is an exciting process. One that will engage and stimulate new ideas. We will present our research, understanding and how each of the concepts meet the ambitions of the business. While this is viewed as a subjective project, branding must be wholly objective in its nature. It must meet the goals of the business.

After consideration and feedback, the chosen brand is finalised and ready for real world implementation.

Brand Vs Logo

Branding is a more holistic perspective of how your customers experience your company. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company.

A logo in isolation can say so much about your business. It provides understanding of your values, culture and ambition. Having a well designed logo sets you apart from your competition. A logo can be a graphical mark like the Nike Swoosh, or it can be the match of text and colour to represent your brand. It may be a combination of both also.

Branding provides direction right across every touch point of your business. It provides narrative, language, photography, font and colour direction alongside your logo to ensure your stakeholders understand acutely the ambition of the business. Branding looks for opportunity and overcomes objection.

Kaizen Brand Evolution - Branding, Graphic Design, Web Design & Motion Graphics

Starting a Branding Project

Conducting a branding project is an investment. Both in monetary and time values. To ensure we get the most benefit from your time, we where possible, ask for a meeting before presenting our proposal. This ensures we can acutely understand the needs and requirements of the business. What the ambitions are and also what challenges the business faces in the coming years. Our success as a branding team lies in our ability to understand business, not as creatives but as business people ourselves. Every project we undertake must have a positive return on investment and we treat your project with the same regard we treat our own.

To start a brand design project, fill in the contact form below or call us on 028 95072007.

Kaizen Brand Evolution

Lets Start A Project

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