The challenge was to design a dynamic brand for the Smoking Awareness Circle. The new identity needed to incorporate their badge and outline the benefits of the organisation as well as identify and promote the risks of smoking.
The brand that we delivered gave the organisation a contemporary positioning among the industry. The identity focuses on four brand pillars that use copy to engage with the general public in an engaging tone of voice with striking imagery. This is rolled out across all marketing materials and effectively promotes the brand both on and offline.