Long term city centre client Snax ’n the City approached us to rethink how their food-to-go bags could look. Briefing there desire to move away brown bags, we set about exploring new ways for the brand packaging to evolve. We were conscious of how city centre workers would carry the bags against dark suits so we wanted stand out with an emphasis on the fresh produce on offer. We created a range of ideas developing the colour and graphic palettes. Our thoughts were as always, to go back to the roots. We revisited the Sex and the City comparison and used this to build a range of bags that were based on the graffiti element of the famous Carrie bag. The client loved it! Through a refinement process we brought the type style and heart graphic inline with the brand, maximising the impact of the contrasting colours. As a result we have now created both bag and cup ranges, instore graphics, and are about to commence an exterior wall graphic on the building. All carrying the motto Fast, Fresh, Fabulous Food!