Sylvester’s approached Kaizen Brand Evolution to create a contemporary brand identity, which celebrated the owner’s late grandfather ‘Sylvester.’ They required a brand identity that reflected the close knit family atmosphere that the owners pride themselves on. This was to be a completely new venture from the entrepreneurs, who already have an established track record, owning a successful chain of restaurants across Belfast – ‘Manny’s’.
Sylvester’s opened it’s doors last bank holiday weekend and it was a joy to see it doing so well on opening day. The Antrim Road has been missing a hip little establishment and Sylvester’s really stands out as a leader in the area. The design of the brand identity firmly plans the legacy of ‘Sylvester’ and it’s evident across the restaurant. His image can be seen on signage and branded products throughout, with a custom portrait created in-house.