Generally, people misunderstand and misuse the term “Branding or Brand Designing.” They often consider branding and marketing the same thing but it’s not so. Both are completely different aspects of business promotion. Branding is simply a creation of an identification of a brand while marketing is an act of promoting or selling products and services. Both are equally important for the growth of a business, yet branding matters more than anything as it builds a name, reputation, and identification. And you know better what a brand identity matters for business owners.
Branding is a comprehensive term. It’s only not about logo designing and slogan writing but it’s more than these elements. It’s a comprehensive process of building a brand identity that a brand design agency does. It mainly creates or shapes the brand in a particular way in the minds of people by using specific logos, symbols, names, slogans, color combinations, packaging, and presentation. This is a strategic process that includes market research, market analysis, planning, execution, testing, and eventually launching the brand identity publicly. This actually influences the mind of people so that they never forget about the brand. Overall, the main objective of creating a brand is to make people know about the business, products, services, and influence them by explaining how good a brand is.
In this 21st century, the world we see today is a new world. Everything is advanced, modern, and high-tech here. From our homes to streets, restaurants to marketplaces, shopping malls to tourist places, small businesses to large businesses, all have become advanced today. And the rapidly growing technology is the reason behind the origin of this new world. Every individual, business, and organization wants to keep at the top and earn money, fame, and reputation in the industry. All we mean to say, it’s a competitive world where nobody wants to lag behind.
If you are an owner of a business, you would be very well-versed about the tough competition in the industry. And you would also know what are the things that can help you to beat the competition. Branding is one of those things and for this you have to hire a brand design agency. If you have a great brand identity then you would be able to generate manifold sales and annual revenue. And one of the best things about having a great brand identity is you don’t need to advertise your products and services too much. Your brand identity would be enough to meet your revenue goals.
Let’s take an example of Coca Cola. Approximately, more than 75% of the world population know about the brand Coca Cola. The stats can be little up and down but the fact is the same. And have you ever noticed that they rarely advertise their products? Yes! Because they have a great brand identity. If they will not advertise their products, yet people will buy and consume their products. This is all because people have a strong brand identity of Coca Cola in their minds. So, this is how brand identity works and this is why branding is very important for a business.
Several businesses and organizations hire a brand design agency for their companies’ branding or rebranding. Nowadays, this is very common as every business wants to keep ahead of others in this competitive industry.
Basically, branding agencies convert businesses, companies, organizations, services into a brand by building a strong brand identity. They strategically (based on the market research) design brands’ logos, punch lines, product packaging by using graphic design and digital branding tools, and the effective combination of these all create a brand identity.
Branding can make a huge difference in your business. Today, as a business entity with low brand identity, if you are generating two billion annual revenue in consecutive years, and if you want to manifold it, branding can make it happen for you. Yes! It’s not only we believe but the expert businessmen believe this.
Branding is not a thing you can do on your own. It’s a strategic process that needs plans, market research, logo designing, brand name framing, punchline writing, packaging printing, and many more things. It’s a lengthy process that may take six months, one year, two years, and sometimes more than that. As a business owner, you need to have patience as branding takes time. However, once your brand identity will comprehensively strike the minds of people, you will soon see a difference in your monthly and annual revenues.
For building your brand identity, you need to hire a specialist brand design agency. They will do the job for you. Whether you wanna make your brand popular within your home country or you wanna make it globally well-recognized, a branding agency can help you in the best way.
Concluding this, as a business entity or start-up, if you are planning about increasing your monthly or annual sales, focus on building or strengthening your brand identity. If you hire brand design specialists to rebrand or brand your business, you can make a huge difference in your business sales and revenue. Several businesses did so, now it’s your turn.