Branding can mean the difference between winning over your customers or losing them. It can be the difference between being known and unknown, trusted or put off. But why is branding such a powerful tool for your business?
Here’s our guide to the power of branding;
It reminds customers who you are
It represents your authority in a particular area
It breeds trust in you and your business
It makes a statement about what your business is about
As consumers, we are bombarded with choice on a daily basis. We can’t possibly remember every single brand that crosses our path, and neither can we recall every single brand when it comes to making purchasing decisions. We are all guilty of making snap purchases, or of buying without considering every angle or side to a story – and we do this for a number of reasons. As consumers;
We simply don’t have time to research every option of every purchasing decision. We all lead busy lives and so we naturally gravitate towards the brands that will give us the quickest answers – even if that answer is simply whether or not you have heard of the brand in the first place.
As technology gets more and more advanced, we no longer expect to have to put in any leg work whatsoever, so when it comes to our buying or purchasing decisions we expect only the very best customer experience and nothing less. Your branding is an integral part of that experience.
If we don’t get what we want when we want it, we quickly become impatient. Your branding is there to remind your customers that you can solve their problems, wants and needs, with your product or services.
Build a solid and memorable brand and you are halfway there to building a successful business. Whether your audience has never bought from you but are aware of your brand, or they have had contact in some shape or form with you (maybe to buy from you or to spend time in one of your stores), if they remember you, then you will be front of mind when it comes to that next purchasing decision.
Great branding tells your audience that you are the go-to brand in your industry. It says that when it comes to that thing that you do so well, that you are the bees knees. While being amazing at what you do and having great customers service will of course in itself go a long way, there is nothing quite like a piece of great branding to back that service up and to really make you shine. Similarly, if your audience has never head of you, then they will never have the opportunity to find out how great you are.
With authority comes trust. As in life, if something is familiar to us, then we are more likely to trust it. Rightly or wrongly, as consumers, we are programmed to take our trust signals from very brief encounters with brands. If you can ensure that you are remembered for all the right reasons then you’ll not only be able to persuade customers to buy from you, but also to trust you and become loyal to your brand.
Branding tells the world who you are and why what you do is important. The most powerful branding is uncompromising in its message and bold in its communication. Your branding is your chance to get behind what you do and feel proud about it.
At Kaizen Brand Evolution our team of experts specialise in helping business grow their brand through exceptional design and branding. To find out how we can help you develop your brand you can get in touch via our contact form or by calling 028 9507 2007.