Voice Box is Northern Ireland’s national joke competition for school pupils, designed to raise awareness among children of the fun and importance of communication by the Royal College of Speech and Language Therapists.
Our challenge was to consider a new approach to the inaugural NI Voice Box Awards. An annual competition with national quedos, the client hoped
to develop a NI regional identity to follow the lead of Wales and Scotland.
The first part of the process was to establish the client’s budget and timeframe for output. Working within the restrictions of the budget we put together a menu of promotional items that we felt best marketed the awards scheme to the end user. Using both digital and litho printing to react to quantities required, we were able to get the best mileage of budget to reach as many people as possible. It was important to balance that budget between exposure pre and post event as well as essential items that managed the application and competition process.
The outcome was fantastic for the campaign getting jokes into Stormont and a laugh from Ministers is no mean feat!